PPC vs. SEO: Which Is Better?


There are lots of ways to make extra income for your business online. Of course, nothing in this world is free. If you want to add a new outlet for revenue, you’ll need to invest in the right tools.

If you’re running a website, there are two ways you can begin increasing your revenue. One is through PPC ads and the other is through SEO. Both are great marketing platforms too. However, not everyone has the extra budget to begin investing in both areas at the same time.

Understanding the differences between the two and what makes them better might just help you make a better choice overall.

What Is PPC?

PPC stands for pay-per-click. It’s a form of advertising in which advertisers pay a fee for every time their ad is clicked on by a visitor. A good example of a PPC ad software is Google Ads.

In Google Ads, you’re going to pay a fee to have your ads displayed on top of search results on Google. To give you a better idea, search for “digital marketing services” on Google right now. At the very top are organic results that have the tag “Ads” beside them.

This is what Google Ads or PPC gets you.

The better and more optimized your ads are, the smaller the fee PPC software are going to charge you per click.

What Is SEO?

SEO or search engine optimization is a completely different matter.

To put it simply, SEO is a method of techniques and practices that will help your website rank higher on search engines. The thing about SEO is that it’s a lot more complex but the rewards are long-term and better.

Which Is Better?

In reality, both SEO and PPC ads are amazing marketing platforms to use. However, there are a few upsides to each of them.

Let’s talk about PPC first.

One good thing about PPC is that it’s a lot cheaper than SEO. You can have Google Ads run your materials for as low as $5! That said, you have wider control over your budget spending with PPC. It’s great for small businesses and startups who are on a budget.

Another upside to PPC is that the ROI rate is a lot quicker. You can spend $5 on an ad today and then have that amount returned and more within 24 hours. With a good enough ad, you can have your ROI very quickly.

SEO is a lot more expensive. You can spend upwards of $1,000 to avail SEO services. The results take far longer to materialize too. Even with a good SEO campaign, you can expect returns after around 3 months.

What’s great about SEO however is that the benefits are long-term. As long as you manage your SEO consistently, you can continue ranking on higher on Google for months on end.


If you’re a small business owner that wants a low risk investment with possibly high returns, PPC is the way to go. While more expensive, the benefits of SEO marketing is great for your business in the long-run.

Having both isn’t a bad idea at all. If you have the time and budget to afford both SEO and PPC, you can maximize the growth of your business further.

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